On the Horizon

Inside scoop on new shoes, colors and styles.

  1. Boots on the Beach

    Did you know that Ugg boots were made popular in the 80’s by Australian surfers? They are great at warming your feet after hours in the ocean. I shouldn’t have been surprised to learn that the friends and children of one of our favorite customers (professional photographers Ted and Debbie) use our Soft Star Phoenix […]

  2. What's Your Vote? Running Shoe Update

    We have had a lot of great suggestions for names for our new minimal running shoe – thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by “ainulindale”) B. RunAmoc (submitted by “nathan”) C. Mocathon (submitted by “ainulindale”) It was hard to narrow the field […]

  3. What do you call that funny looking running shoe?

    The Elves have been busy working on our latest product… a minimal running shoe. This has been an exciting project that has brought us in touch with an amazing group of people – barefoot enthusiasts! We have prototypes of “the shoe” on the feet of a few runners. They are putting some serious miles on […]

  4. What's in a Name?

    Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here). Another ‘trick’ I often use is comparing the color […]

  5. New Design for My Cozy Valentine!

    The Elves are busy working on our new 2010 styles – and one of our favorites is this fully lined sheepskin slipper – mmmmmmmmmm! Same great sheepskin sole as all our moccasins, but genuine sheepskin lined uppers and cuff, as well. The other difference is there is no elastic cuff on this slipper – you […]

  6. What is your vote?

    Soft Star fans have been requesting a more “boyish” option for their moccasins and shoes. Here are a few options we are considering – what is your vote? Plane – Rocket Ship – Car – Truck A big thanks to Caroline M. for the lovely car 🙂 Update: Thanks for the great comments! I certainly […]

  7. Do you have a Superhero in your house?

    Kahlil, my oldest son, is now three and he has been picking out his shoe colors for about a year now. Much to my husbands chagrin, Kahlil LOVES shiny red and blue shoes. They are flashy! And they work great with Kahlil’s cape and superhero mask… he zooms around the grocery store and saves strawberries […]

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