We have had a lot of great suggestions for names for our new minimal running shoe - thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by "ainulindale") B. RunAmoc (submitted by "nathan") C. Mocathon (submitted by "ainulindale") It was hard to narrow the field to just three... there were...

The Elves have been busy working on our latest product... a minimal running shoe. This has been an exciting project that has brought us in touch with an amazing group of people - barefoot enthusiasts! We have prototypes of "the shoe" on the feet of a few runners. They are putting some serious miles on all types of surfaces so...

Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here). Another 'trick' I often use is comparing the color of the leather to a...

The Elves are busy working on our new 2010 styles - and one of our favorites is this fully lined sheepskin slipper - mmmmmmmmmm! Same great sheepskin sole as all our moccasins, but genuine sheepskin lined uppers and cuff, as well. The other difference is there is no elastic cuff on this slipper - you slide it on and off...

Soft Star fans have been requesting a more "boyish" option for their moccasins and shoes. Here are a few options we are considering - what is your vote? Plane - Rocket Ship - Car - Truck A big thanks to Caroline M. for the lovely car :-) Update: Thanks for the great comments! I certainly did not mean to offend...

Kahlil, my oldest son, is now three and he has been picking out his shoe colors for about a year now. Much to my husbands chagrin, Kahlil LOVES shiny red and blue shoes. They are flashy! And they work great with Kahlil's cape and superhero mask... he zooms around the grocery store and saves strawberries in distress like no one...

Planning a visit to Washington, D.C. in the future? Newly open is the Capitol Visitors Center - an underground facility located under the east front end of the plaza which provides a "welcoming and educational environment for visitors to learn about the unique characteristics of the House and the Senate as well as the history of the U.S. Capitol...