What do you call that funny looking running shoe?
The Elves have been busy working on our latest product... a minimal running shoe. This has been an exciting project that has brought us in touch with an amazing group of people - barefoot enthusiasts!
We have prototypes of "the shoe" on the feet of a few runners. They are putting some serious miles on all types of surfaces so we know how this shoe will perform. Based on their feedback, we are fine tuning the design and expect to launch in April.
Here at the shop we have been referring to this new shoe as 'the running shoe', but we think this name needs a little work. A couple names we are considering are "Run-A-Moc" and "Phidippides". What do you think? Please reply to this post or send us an e-mail to vote or suggest a new name. We can't wait to hear your ideas!
P.S. Here is a quick peek at what it looks like as of today...
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com

Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.

Whatever it is called, I just hope I can get them for my pre-teen, size 5.5 in men's.
I'll throw a suggestion in anyway: you can look like an elf while running fast, so how bout the Elfast?
Pheidippides - ran a marathon, but died: http://en.wikipedia.org/wiki/Pheidippides
Run amok - murder indiscriminately: http://en.wikipedia.org/wiki/Running_amok
Hmm. Maybe "Runner Moc" would work.