Ring in the new year with a game-changing combo for biking in minimal shoes: a RadMission 1 e-bike, paired with a Timbuk2 messenger bag!

We hope you're as excited as we are about the release of our brand new Primal RunAmocs! Our skilled shoe designers have been hard at work on this style to give you the most natural toe-spreading foot shape possible. Shop Primal RunAmocs For several months now, we've been testing prototypes of this new shoe by putting them through the roughest...

We were excited this week to learn that UFC champion Carlos Condit wears our shoes! Carlos Condit in Soft Star Moc3 RunAmocs Condit is an American mixed martial artist competing in the welterweight division of the Ultimate Fighting Championship. He is the former interim UFC Welterweight Champion and a former WEC Welterweight Champion, and he uses MovNat primal workouts to...

Have you heard of The Legend of Mick Dodge? It's a documentary television series produced by National Geographic that follows the adventures of a man who abandoned civilization 25 years ago to live in the forests of the Olympic Peninsula. Mick Dodge lives off the land without any modern technology, and he prefers to walk and run barefoot to reconnect...

We received a bittersweet surprise this week from our friend Drew in Ashland, Oregon. Drew is an accomplished trail runner and minimalist shoe aficionado. He is also one of our favorite shoe testers, since he'll very literally give our shoes a beating and run them into the ground on his many adventures. The feedback he provides helps us increase the...

Fans of the LITE perforated leather we use for our RunAmocs will be pleased to hear that we have have replaced our LITE Brown color with our new LITE Chocolate! Moc3 in LITE Chocolate This new color is darker and richer than its predecessor. Best of all, it now matches our popular smooth or suede chocolate leather (a common request...

Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert barger, it's her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering to get the soles attached neatly...