RunAmoc

  1. Reinventing the Hammer | OSU Students Innovate at Soft Star

    Reinventing the Hammer | OSU Students Innovate at Soft Star

    Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert sole attacher, it’s her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering […]

  2. 2012 Highlights... for Shoemakers

    2012 Highlights... for Shoemakers

    It’s been a busy year at the Soft Star workshop! The past 12 months have brought a lot of memories to our shoemakers, both happy and sad. As we find ourselves fast approaching 2013, we thought it would be a good time to look back at the highlights of 2012. Here are some of the […]

  3. Introducing Youth Dash and Phoenix Boots

    Introducing Youth Dash and Phoenix Boots

    Thanks to everyone who voted for our new Youth RunAmoc Dash colors The two winning color combinations, by landslide victory, were Dark Purple with Shiny Violet and Chocolate with Nutmeg. We are happy to announce that both colors are now available for sale on our website! Of course, you can also choose to design your […]

  4. Happy Birthday Dash!

    Happy Birthday Dash!

    It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom […]

  5. Introducing Baby Leopard!

    Introducing Baby Leopard!

    Our leather-cutting elves have the privilege of working in the most colorful room in the Soft Star workshop. At present, we have over 50 different colors we use to make our shoes in smooth, suede and shiny leather (plus quite a few animal-free options). Since many of these colors need to be stocked in varying […]

  6. Get to know Our Moc3 Testers!

    In preparation for the release of our Moc3, we asked three active individuals to test our shoe and provide feedback. Our testers are a very important part of the Moc3 production process. Recently two of our testers, Donald Buraglio and Andrew Mebane, talked with us about their experience testing our shoes. Here are their responses. […]

  7. Barefoot in Bukit Timha

    I recently had the opportunity to hike to the highest peak in Singapore… Bukit Timha Summit. To get out and experience nature in Singapore, my family spent a day hiking around the Bukit Timha Nature Preserve that makes up a large portion of this island nation. I was proud that all four of us donned […]

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