It's been a busy year at the Soft Star workshop! The past 12 months have brought a lot of memories to our shoemakers, both happy and sad. As we find ourselves fast approaching 2013, we thought it would be a good time to look back at the highlights of 2012. Here are some of the events that had the biggest...

Thanks to everyone who voted for our new Youth RunAmoc Dash colors The two winning color combinations, by landslide victory, were Dark Purple with Shiny Violet and Chocolate with Nutmeg. We are happy to announce that both colors are now available for sale on our website! Of course, you can also choose to design your own. Features of the new...

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...

Our leather-cutting elves have the privilege of working in the most colorful room in the Soft Star workshop. At present, we have over 50 different colors we use to make our shoes in smooth, suede and shiny leather (plus quite a few animal-free options). Since many of these colors need to be stocked in varying grades to accommodate our different...

In preparation for the release of our Moc3, we asked three active individuals to test our shoe and provide feedback. Our testers are a very important part of the Moc3 production process. Recently two of our testers, Donald Buraglio and Andrew Mebane, talked with us about their experience testing our shoes. Here are their responses. How did you become a...

I recently had the opportunity to hike to the highest peak in Singapore... Bukit Timha Summit. To get out and experience nature in Singapore, my family spent a day hiking around the Bukit Timha Nature Preserve that makes up a large portion of this island nation. I was proud that all four of us donned Soft Stars... kids in Ramblers...

After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH. Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join our Original RunAmocs, Ramblers and Moccasins as another option for...