RunAmoc

Barefoot Ted whisked into the Soft Star workshop last Thursday for a tour and a walk along our beautiful Willamette River. “El Mono” was one of the most energizing visitors we’ve had in a long time. Barefoot Ted with Soft Star Co-Owner Larkin Holavarri We went out for dinner and he warned us he eats […]

Barefoot Ted McDonald will be stopping by Soft Star next week for a tour of the workshop. We are busy making some extra wide RunAmocs for him to try on while here. We are thrilled he could squeeze us in between his busy speaking appointments and hope we can treat him to some Corvallis sights […]

We have had a lot of great suggestions for names for our new minimal running shoe – thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by “ainulindale”) B. RunAmoc (submitted by “nathan”) C. Mocathon (submitted by “ainulindale”) It was hard to narrow the field […]

The Elves have been busy working on our latest product… a minimal running shoe. This has been an exciting project that has brought us in touch with an amazing group of people – barefoot enthusiasts! We have prototypes of “the shoe” on the feet of a few runners. They are putting some serious miles on […]