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After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH. Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join our Original RunAmocs, Ramblers […]
Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black – you’ll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! …And if you want more color in your […]
It’s hard to believe that we started selling RunAmocs one year ago today, what a fun year it’s been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally […]
The new 2011 RunAmoc is almost here… just a few more tweaks! This is a sneak peek at the new version which will debut in May. We are trying to decide on the in-stock color scheme. Which do you prefer?
The November issue of The Oprah Magazine is now out. The “Adam Says” feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included custom pairs for both Oprah and […]
A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments! We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready yet. To do this […]
Our friend Donald surprised us over the weekend and ran the 50M Quicksilver race in his RunAmoc Lites! (Actually it was a bit more than 50 miles, but you’ll have to read his blog for the full story at http://www.runningandrambling.com/2010/05/50-miles-in-moccasins-quicksilver-50m.html . The best part of the article (from our point of view) is that after […]
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