Gwen has been with Soft Star Shoes just a short 18 months - and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started as a fashion designer with...

Here is another glimpse at our new Mary Jane shoe! This week in the workshop we finished making our sample Mary Jane. Before we send our patterns off to our die maker, we need to make the shoe's pattern in every size is perfect. Speaking of sizes, we are happy to announce we will offer the Mary Jane in women...

Here at Soft Star we are always looking for ways to improve the customer experience.  We began to notice confusion with the the "brown" suede leather. So we decided to change the name from "brown" to "honey". The actual color has not changed, but we thought "honey" better describes the color of the leather.

The Elves have been working hard this summer creating an adult Mary Jane style. Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear. Here is a sneak peek we want to share with you. This particular pair is sapphire blue. The initial feedback from our Elven testers is that they are...

Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill Bowerman's laboratory and with elite runners.  With a background in...

After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH. Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join our Original RunAmocs, Ramblers and Moccasins as another option for...

Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! RunAmoc DASH LITE with black perforated front, smooth leather back and...