Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here).

Another 'trick' I often use is comparing the color of the leather to a common object - usually some type of food. For example I've often said our smooth Brown looks like coffee with cream in it. This usually helps folks visualize the color.

We have taken this approach to heart and are trying to get more descriptive with our colors. You will no longer find 'brown' listed as a smooth leather color... there are just TOO many browns! Now you will find Chocolate, Caramel, and Nutmeg. Well, Chocolate and Caramel are pretty good at creating a visual image... Nutmeg may need some work.

By the way, the hardest thing we try to do over the phone is help people pick out the right size without having them try on a shoe.

C.Elf.O Tricia

Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.

Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.