We're getting close to the release of our new chukka-style shoe, and from all the emails and comments we've received we know you're as excited about it as we are! Our designers are cranking out prototypes for testing and finishing up the final tweaks. We're right on track for an early fall release, but we've hit a common stumbling block...

Here’s a sneak-peek at our long-awaited, ultra-versatile chukka, coming your way Fall of 2015! You asked for it: a simple, minimal shoe that can take you from city streets to country trails, stylish enough to dress-up without sacrificing Soft Star’s signature, stripped-down comfort. We listened, and our Elves are on the case! Visions of simplicity aside, designing the perfect, basic...

New Year's may have already passed for Times Square and the Chinese calendar, but Soft Star is just getting ready to celebrate. When February winds down and spring approaches, it's time for us to introduce our new 2014 shoe collection! The fashionista elves in our shop have worked hard deciphering the mysteries of our color swatches to bring you a...

We introduced the Rogue casual shoe last fall, and its immediate popularity surprised us all. We're grateful to all of our customers who have embraced this new design, and we appreciate all the feedback we've received about it. By far, the most common comment we heard from our Rogue enthusiasts was "I love the shoe, but I wish it came...

Gwen, one of our innovative designer elves, has been hard at work on her latest creation. She's putting the final touches on a project we've been dreaming about for a long time: the Soft Star ballet flat! Our new ballet flat will be offered in a variety of materials, colors and motifs. We're now excited to share with you the...

  We want your feedback! Our shoe designers are busy thinking about their next creations, and they need your help. We've put together a short survey that will only take a couple minutes to complete and we would love to get your input. This is your chance to tell us what you think of our product and which shoe designs...

It may be hard to believe, but some people say our shoes are not super swanky. While it is true we don't compete with Gucci or Prada, we do harbor a covert fashionista among our ranks who has been working on a new product. Elf Sarah, always dressed to the nines, spent a long time searching for high end, luxurious...