Elf Jana

Had your fill of cookies, carols, and couch-surfing with the relatives? Ready to tackle those New Year’s wellness resolutions, but not sure how to start? Getting active after the holidays is great, but you don’t need to shell out for a gym membership when you’ve got the whole big, wide world as your playground! We’ve got […]

Softstar is proud to feature this guest essay by Jennifer Gwirtz, Mind/Body Professional, Facilitator and Teacher (Pilates, GYROKINESIS®, performance and therapeutic movement). Over her 15+ years of experience, Jennifer has delighted in exploring the relationship between mental and physical balance, particularly at the origin of stability: the foot.  Understanding Resilience: Follow the Bouncing Ball… Resilience has […]

In our previous “Natural Learning” post, we explored the rise of outdoor schools, or “forest kindergartens,” across America (and their origins abroad). Even after all that research, we still had some questions about what it’s really like to opt into this alternative learning setting. We asked Soft Star’s good friend and natural living inspiration, Katy Bowman, to […]

“For 99 percent of the time we’ve been on Earth, we were hunters and gatherers, our lives dependent on knowing the fine, small details of our world. Deep inside, we still have a longing to be reconnected with the nature that shaped our imagination, our language, our song and dance, our sense of the divine.” – […]

The wait is finally over! Bring home a pair of these beautiful and functional shoes, guaranteed to make children and parents so very “merry” 🙂 Our shoe designers have been hard at work on the perfect design for a mary jane style shoe for little feet. After much R&D with the toughest playground test subjects […]

Note: trademark restrictions prevent us from using the “O” word in this post. The 2016 summer international competition is finally here, and we just can’t contain our excitement! And who can blame us? We’re a made-in-USA company, we LOVE encouraging people to be active and push their limits and we’ve even got a hometown swimmer competing this […]

This November, Soft Star is bringing you the luxuriously plush slippers of your dreams! Our amazing Elf Keita, Comfort-Crafter Extraordinaire, is hard at work perfecting the cozy footwear that will ruin you for all other slippers… just in time for fireside cocoa and frosted window panes. Fully-lined with genuine sheepskin and a rich natural buff leather […]