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Jana is a marketing strategist, writer, and editor passionate about promoting businesses making a positive impact. She holds a Master’s of Business Administration with a Sustainability emphasis, and she has proudly put her training and experience to use connecting health seekers with brands and services that improve their lives. Her specialities include copywriting, brand development, content strategy, on-page SEO, and social media. She lives in Eugene, Oregon with her husband, toddler, adorable dog, and well-fed cat.
Fall school days are on their way, bringing tons of exciting new classes, friendships, and experiences. Year after year, however, there’s always one period eagerly-anticipated by kids and teenagers alike: lunch! Growing students have big appetites, and not just for learning. Unfortunately, while good, wholesome food-for-thought has always been a priority in American classrooms, less attention has often been given...
We all know that balance is important. We’re talking physical balance here, i.e. the ability to achieve such feats as walking without falling over, carrying a plate of food to the table without dropping it, or riding your bike hands-free while playing the ukulele... you know, all the critical motions that get us through the day. In fact, balance seems...
Here’s a sneak-peek at our long-awaited, ultra-versatile chukka, coming your way Fall of 2015! You asked for it: a simple, minimal shoe that can take you from city streets to country trails, stylish enough to dress-up without sacrificing Soft Star’s signature, stripped-down comfort. We listened, and our Elves are on the case! Visions of simplicity aside, designing the perfect, basic...
Our Solstice sandal brings health and style back to summer footwear Softstar followers know that we care deeply about sustainability. Over the course of our 30 years in business, the company has committed itself to promoting the health and well-being of the planet and all its inhabitants. However, there is one species Softstar hopes to drive to extinction: the flip-flop...
We’re commemorating two major historical events, both involving trailblazing into uncharted territory. On May 14, 1804, Lewis and Clark's Corps of Discovery embarked on a two and a half-year expedition, from St. Louis, MO, to the Pacific Ocean, and back again. All American school children have heard the story of the two scholar-explorers, the thirty-some men who followed them, and...
Why rarajipari just might push ultrarunning to the next level. I sincerely enjoy running. Not ultra-running mind you, but I regularly log 8 miles before heading to work in the mornings and those miles are often the most serene part of my day. Corvallis, Oregon is a beautiful little city by any standards, and I truly believe that the best...
