On the Horizon

Inside scoop on new shoes, colors and styles.

  1. It's a "DASH" towards launch...!

    After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH. Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join our Original RunAmocs, Ramblers […]

  2. RunAmoc DASH - Sneak Peek!

    Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black – you’ll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! …And if you want more color in your […]

  3. What's Your Vote? A Sneak Peek at New RunAmoc

    The new 2011 RunAmoc is almost here… just a few more tweaks! This is a sneak peek at the new version which will debut in May. We are trying to decide on the in-stock color scheme. Which do you prefer?

  4. New 2011 Colors have Arrived!

    The Elves are hard at work making our new line of 2011 stock shoes! Check out our website to see the full line of new styles. We have many fun colors, including the youth sized pewter Rambler and the sunset colored sandals featured here. RunAmoc Fans– no changes yet – but our updated version of […]

  5. New Shiny Colors!

    At the end of last year we came across the most amazing shiny leathers. They are buttery soft and come in great colors. We couldn’t help ourselves and are now carrying all the available colors! Since they are so soft, they can be used on moccasins… something we couldn’t offer with our previous shiny leathers. […]

  6. Sneak Peek At 2011 Colors

    Elf Hava has been busy working on our 2011 stock colors and here is a quick peak at her cart in progress. Hope you see something that catches your eye! Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not […]

  7. Winter Running / Walking Shoes - Updated

    A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments! We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready yet. To do this […]

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