What's Your Vote? A Sneak Peek at New RunAmoc
The new 2011 RunAmoc is almost here... just a few more tweaks! This is a sneak peek at the new version which will debut in May.
We are trying to decide on the in-stock color scheme. Which do you prefer?



Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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