A Softstar hiking boot is in the works! Let us know what features you want to see in this brand new minimalist boot.

Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! RunAmoc DASH LITE with black perforated front, smooth leather back and...

The new 2011 RunAmoc is almost here... just a few more tweaks! This is a sneak peek at the new version which will debut in May. We are trying to decide on the in-stock color scheme. Which do you prefer?

We have had a lot of great suggestions for names for our new minimal running shoe - thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by "ainulindale") B. RunAmoc (submitted by "nathan") C. Mocathon (submitted by "ainulindale") It was hard to narrow the field to just three... there were...

Here is our favorite customer story for the week, courtesy of Surya from San Diego, California: "My dad had a helicopter land on his foot during his miltary service and has had problems ever since finding footwear in his size (size 12!) that make his feet feel good. His feet still trouble him, so his grandchildren, Olivia and Evan, would...

Soft Star fans have been requesting a more "boyish" option for their moccasins and shoes. Here are a few options we are considering - what is your vote? Plane - Rocket Ship - Car - Truck A big thanks to Caroline M. for the lovely car :-) Update: Thanks for the great comments! I certainly did not mean to offend...

We feel pretty lucky at Soft Star. We get to make a product we really believe in and we have customers that appreciate what we do. And occasionally they make us beautiful art work. Here is an e-mail exchange with one of our customers and the picture Sasha made of what elves look like - note the slippers in the...