Elf Alison

Ingrown toenails are incredibly painful. Browse some of the best shoes for ingrown toenails and learn some tips for prevention and treatment.

A Softstar hiking boot is in the works! Let us know what features you want to see in this brand new minimalist boot.

See how Softstar is preserving the memory of its historic workshop, and giving birds a safe home!

Kick-start the new year on the right foot with a Vitamix blender, HoMedics foot massager, Lusa Organics skin care and handcrafted shoes.

Our latest sustainable initiative is complete! A public electric vehicle charging station is now available at the Softstar workshop/

Learn about the benefits of classroom shoes and how they may help your child in school.

Introducing our newest Primal style featuring a lightweight, minimal shoe design and the widest toe box on the market.