Elf Ali is an Oregon Native with over 5 years of Softstar experience as a Promotions Pioneer. She attended Whitworth University and enjoys choir singing.

  1. Customize Your Shoes with Millions of Possible Color Combinations

    Customize Your Shoes with Millions of Possible Color Combinations

    Use our visualizer tools to design your own shoes in hundreds of possible color combinations! Each pair of custom shoes is handcrafted at our workshop in Oregon, USA.
  2. 7 Best Shoes to Wear With Correct Toes

    7 Best Shoes to Wear With Correct Toes

    Correct Toes can treat and even cure a multitude of foot problems, but finding shoes that fit over the toe spacers can be a challenge. Elf Ali has her top 7 tried and tested recommendations!
  3. How to Care for Leather Shoes

    How to Care for Leather Shoes

    When you have a pair of shoes that you absolutely love, you want to take care of them so they last as long as possible! The soft leather uppers are a major part of what makes our shoes so comfortable, and they call for a bit of TLC to ensure that they live their longest life. Even if the weather...
  4. Enter to Win Softstar’s National Parks Adventure GIVEAWAY

    Enter to Win Softstar’s National Parks Adventure GIVEAWAY

    Who's ready for an adventure with America's most beautiful and majestic travel destinations? Enter our giveaway to win a USA National Park pass, a $500 travel voucher and a $500 Softstar gift card!
  5. Get Crafty with Leather Scraps!

    Get Crafty with Leather Scraps!

    How creative can you get with leather scraps? Our fans have impressed us with their creations!
  6. Shinrin-Yoku: Nature Therapy

    Shinrin-Yoku: Nature Therapy

    Have you heard of forest bathing? No, it's not about getting sudsy in the woods. Julia Plevin explains the benefits of immersing yourself in nature.
  7. Softstar Named One of the Best Green Workplaces in Oregon… Again!

    Softstar Named One of the Best Green Workplaces in Oregon… Again!

    Here at Softstar we were honored to be named one of the 100 Best Green Workplaces in Oregon by Oregon Business in 2016, 2017, and 2018. This year, we are so excited to be included in the category AGAIN for 2019! With so many amazing companies in Oregon working hard to promote sustainability and green workplace practices, it is such...

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