On the Horizon

Inside scoop on new shoes, colors and styles.

  1. Sherpa Suede Vegan Slippers

    Elf Keita discovered the most gorgeous faux Sherpa suede material for these new moccasin slippers… they are yummy! The first thing our friend Dawn said when she picked them up to inspect was “these are going to sell like Vegan Hotcakes”—hence our new style Hotcakes! Available in Chocolate, Brick or Loden Green for children and youth.

  2. Color o' Crayons

    A few months ago I was talking to a customer on the phone. She was asking for more description of a leather color. It is pretty hard to describe colors in a way that is meaningful since it’s such a visual attribute. You really just need to SEE it. And then she had a brilliant […]

  3. Saddle Shoes at Soft Star

    Back in June we asked for your thoughts on Soft Star making a saddle shoe. The response was fantastic. THANK YOU for taking the time to tell us what you want from Soft Star. Based on your feedback, Soft Star is planning to introduce the saddle shoe this fall. A few items that came up […]

  4. The Phoenix is coming to life...

    It is getting warm here in Oregon. In fact, the last couple days have been in the high 80’s. So we thought it was about time to make progress on our WARM winter boots! That’s right, we’ve been working away on the new, fully-lined, winter boot, the Phoenix. We are pretty excited about how they […]

  5. Rainbow Shoes

    Last year we made Kahlil a pair of ‘rainbow’ moccasins… the right and left shoes had different colors on the fronts and backs. I thought they were great, others disagreed. When I came time to pick out our shoes for the 2007 line, the rainbow moc was the first on my list. Unfortunately they didn’t […]

  6. Happy New Year!

    Happy New Year from the Elves! Last fall we introduced a new all sheepskin boot called the Orion. We have had a lot of interest in the boot – but are curious as to how the boot performed for folks over time. We’ll be sending a survey out to try and understand how we can […]

  7. Mary Janes under Construction

    By popular reqeust, we hope to introduce a fun, new Mary Jane style by the end of this month. We have been prototyping a couple different designs on our own kids for comfort/fit and have the basic patterns ready, but would love some input on the finishing touches. If you feel like sticking your finger […]

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