Color o' Crayons
A few months ago I was talking to a customer on the phone. She was asking for more description of a leather color. It is pretty hard to describe colors in a way that is meaningful since it's such a visual attribute. You really just need to SEE it. And then she had a brilliant idea... tell people what crayon color the leather matches. Wow! What a fantastic idea!
It took a while for me to get around to her suggestion, but I finally did it.
I bought a box of 96 Crayola crayons. I made a box of color on plain white paper for each crayon and labeled the box with the crayons name. I then took our leather swatches and matched, as best I could, the leather color with the colored box. Some of the leathers were hard to match or there were more than one crayon that was a close match. In those cases I listed both crayons as a match for that leather. I then created a web page that translates Soft Star leather colors to crayon colors. You can check it out HERE.
It was a fun page to create and I hope our customers find it helpful. And a BIG thank you to the customer who suggested it!
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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