Inside scoop on new shoes, colors and styles.

  1. Sneak Peek of the New Youth Dash - Vote for Your Favorite Color!

    Sneak Peek of the New Youth Dash - Vote for Your Favorite Color!

    Many of our customers have told us they would love to see our RunAmocs available for children. We heard you! After a good bit of R&D, we have now re-styled the RunAmoc Dash with a Velcro closure for smaller feet and are very excited to offer the shoe in Youth sizes 1–8. We're happy to offer a sneak peek of...
  2. Playday 2.0 – Vote for Your Favorite New Shoes!

    Playday 2.0 – Vote for Your Favorite New Shoes!

    As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and pleased with what our staff...
  3. Meet the Designer

    Meet the Designer

    Gwen has been with Soft Star Shoes just a short 18 months - and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started as a fashion designer with...
  4. Mary Jane Update!

    Mary Jane Update!

    Here is another glimpse at our new Mary Jane shoe! This week in the workshop we finished making our sample Mary Jane. Before we send our patterns off to our die maker, we need to make the shoe's pattern in every size is perfect. Speaking of sizes, we are happy to announce we will offer the Mary Jane in women...
  5. Mary Jane  Sneak Peek!

    Mary Jane Sneak Peek!

    The Elves have been working hard this summer creating an adult Mary Jane style. Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear. Here is a sneak peek we want to share with you. This particular pair is sapphire blue. The initial feedback from our Elven testers is that they are...
  6. The Moc3 Minimal Running Shoe by Soft Star - coming June 23rd!

    Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill Bowerman's laboratory and with elite runners.  With a background in...
  7. It's a "DASH" towards launch...!

    After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH. Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join our Original RunAmocs, Ramblers and Moccasins as another option for...

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