Elf Martin

  1. Celebrate St. Patrick's Day with Handcrafted Shamrock Shoes!

    Celebrate St. Patrick's Day with Handcrafted Shamrock Shoes!

    Elf Katie is at it again with her creative motifs and embroidery skills. This time, she’s whipped up a special treat for anyone looking for an extra special St. Paddy’s Day… or to celebrate Irish love anytime of the year! Her latest creation is a green and white Dash RunAmoc featuring shamrock appliques on the sides […]

  2. Shoemaking with Local Artisans: Glass Art Shoes by Alex Krupkin

    Shoemaking with Local Artisans: Glass Art Shoes by Alex Krupkin

    I don’t think a single day goes by in our workshop that we don’t appreciate the relationship we have with our local community. Our fans are the BEST, and it’s touching to see how many customers have developed a personal relationship with our shoemaking and customer service elves. It’s an honor and a privilege for […]

  3. Study finds Exercise beats Orthotics: Preventing Back Pain

    Study finds Exercise beats Orthotics: Preventing Back Pain

    Want to Stay Out of the Chiropractor’s Office? It May Be Easier Than You Think… Like many people, I’ve had my share of lower back pain. For me, it started way back in high school. I threw my back out playing lacrosse and spent most of my senior summer lying on a chiropractor’s table while […]

  4. Our Newest Animal Print Leather is... ZEBRA!

    Our Newest Animal Print Leather is... ZEBRA!

    Our first new leather color of the year has arrived, and it’s a doozy… Introducing suede ZEBRA print! The latest edition to our decorative leather patterns, our new zebra print is just as soft and durable as our other suede leathers. And like the rest of our materials, it is tanned without formaldehyde and colored […]

  5. Strong From the Ground Up | Win RunAmocs & Heart Monitor

    Strong From the Ground Up | Win RunAmocs & Heart Monitor

    Did you (like us) overload on cookies this holiday season? Feeling a bit sluggish after marathoning the complete Star Wars saga last week? Are you entering the new year with resolutions to get active and undo some fruitcake damage? We know the feeling, and we want to help you bring out your best. Before you […]

  6. 2015 Year in Review

    2015 Year in Review

    We hope you’re all having a wonderful holiday season! As 2015 winds down to an end, we’re all looking forward to a festive New Year’s Eve and an exciting 2016… but not before looking back on what the past year has brought to our lives. It’s been a busy and surprising 12 months at the […]

  7. Transformer Shoes, the Sequel!

    Transformer Shoes, the Sequel!

    You may recall that last year around the holidays, Soft Star founder Tim Oliver made a special pair of Transformer-themed shoes for his grandson Sebi. The yellow and black pair were designed to look like the character Bumblebee’s classic Camero. Little Sebi is now a year older and is in need of a larger size, […]

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