Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.

  1. Who is Mary Jane?

    Who is Mary Jane?

    The term "Mary Jane" is commonly used to describe a particular style of women’s footwear, but have you ever wondered how this shoe received its name? We found the answer: In 1902, cartoonist Richard Oucault created a comic strip called Buster Brown, which quickly became very popular. The comic portrayed the antics of Buster Brown, a troublesome young boy, and...
  2. New Website in the Works

    New Website in the Works

    Although our trusty Soft Star website has served us well for many years, the time has come for an upgrade.  In February we will launch the new and improved www.softstarshoes.com.  Our revised site will not only be faster and easier to navigate, but will also offer a fresh new look and many useful features. You'll be able to sort using...
  3. Busy Elves

    Busy Elves

    Our 2011 holiday season has been our busiest ever! On Monday this week, we broke our record for the highest number of packages shipped in a single day. Elf Cindy had to call our local post office to tell them they would need a bigger-than-usual vehicle for our pickup. Our local postal carrier happily obliged, but was still shocked that...
  4. Soft Shoes Make Soft Footprints

    Soft Shoes Make Soft Footprints

    “Environmental sustainability is in the fibers of Soft Star Shoes culture, whether it is the materials we buy, the processes we use or the resources we consume.” That environmental statement has always been the standard at the Soft Star workshop. We’re lucky to have so many eco-conscious elves making their own efforts to help us maintain our sustainable practices. Recently...
  5. Elves Prepare for the Holidays!

    Elves Prepare for the Holidays!

    The holiday season has officially arrived at Soft Star. Frost is appearing on our workshop door, fruitcake is appearing in our breakroom and our elves are working extra hard to keep up with the growing list of orders. We’re seeing shoes in every color imaginable coming across the shipping desk, not to mention quite a few Playful Pancake cat toys. So far...

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