Elf Martin

The term “Mary Jane” is commonly used to describe a particular style of women’s footwear, but have you ever wondered how this shoe received its name? We found the answer: In 1902, cartoonist Richard Oucault created a comic strip called Buster Brown, which quickly became very popular. The comic portrayed the antics of Buster Brown, […]

Although our trusty Soft Star website has served us well for many years, the time has come for an upgrade.  In February we will launch the new and improved www.softstarshoes.com.  Our revised site will not only be faster and easier to navigate, but will also offer a fresh new look and many useful features. You’ll […]

Our 2011 holiday season has been our busiest ever! On Monday this week, we broke our record for the highest number of packages shipped in a single day. Elf Cindy had to call our local post office to tell them they would need a bigger-than-usual vehicle for our pickup. Our local postal carrier happily obliged, […]

“Environmental sustainability is in the fibers of Soft Star Shoes culture, whether it is the materials we buy, the processes we use or the resources we consume.” That environmental statement has always been the standard at the Soft Star workshop. We’re lucky to have so many eco-conscious elves making their own efforts to help us […]

The holiday season has officially arrived at Soft Star. Frost is appearing on our workshop door, fruitcake is appearing in our breakroom and our elves are working extra hard to keep up with the growing list of orders. We’re seeing shoes in every color imaginable coming across the shipping desk, not to mention quite a few Playful […]