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Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.
Our leather cutting elves had some excitement last week when a new shipment arrived at the shop. Soft Star founder Tim was able to source some very decorative hides, and we are now happy to announce the addition of star leather to our selection. Star leather consists of regular suede leather covered with small shiny or glossy stars. The two...
The elves have been tinkering with the shoes again. It could be the fresh spring air, the post-sale high or the sugar rush from Elf Hava’s cookies, but for whatever reason, our staff is feeling creative. The latest innovation is our RunAmoc Dash with a tough leather sole. We’ve experimented with tough leather soles on our shoes for many years, but...
We had some special guests visit our workshop last week. A class from the local Benton Center Parent Preschool Co-op dropped by for a field trip to learn how shoes are made. Elves Larkin and Tesla guided the curious youngsters through our whole production line and gave them a firsthand look at leather cutting, sewing, barging, finishing and shipping. All...
“Play is essential to our social skills, adaptability, intelligence, creativity, ability to problem solve, and more. Play is hardwired into our brains—it is the mechanism by which we become resilient, smart, and adaptable people.” —From Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul, by Stuart Brown, M.D. & Christopher Vaughan Customers often tell us they...
For many years now, the largest shoe ever built by the Soft Star elves has been a custom-made adult size 16. Today, we completed an order for a size 15.5 Rambler. The finished product fell just a tad short of breaking the record, but it was still the largest shoe seen by most of the young elves in our workshop...
Our leather-cutting elves have the privilege of working in the most colorful room in the Soft Star workshop. At present, we have over 50 different colors we use to make our shoes in smooth, suede and shiny leather (plus quite a few animal-free options). Since many of these colors need to be stocked in varying grades to accommodate our different...
We elves very much enjoy the connections we have with our customers. It makes our work more satisfying and rewarding, but it also helps us grow as a company. As a small Oregon-based business, we don’t have an advanced testing facility or a team of researchers analyzing data. Instead, we rely on our customers’ feedback for ideas on how to...
