Val with Wife Naomi and son Sebastian Everyone at Soft Star Shoes is sad to see Elf Val go. Val started working at Soft Star Shoes when the RunAmoc took off and jumped right in to barging the soles for us. Our founder Tim's oldest daughter Naomi, who also used to work at Soft Star, […]

At Soft Star Shoes, we are constantly testing our shoes to give our customers the best product that we can. We use and test our products and strive for authenticity. Several of our elves have been wearing prototypes of our adult Mary Jane throughout the summer in preparation for the December release. One of them, […]

Here at Soft Star we are always looking for ways to improve the customer experience.  We began to notice confusion with the the "brown" suede leather. So we decided to change the name from "brown" to "honey". The actual color has not changed, but we thought "honey" better describes the color of the leather. Related […]

With back to school just around the corner, the elves have been busy this week fulfilling orders. This past Monday was the busiest Monday we've had in a year! The elves are still recovering from this hectic time. Above is a photo of all the shoes that were sent out yesterday from our workshop. Can […]

The Elves have been working hard this summer creating an adult Mary Jane style. Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear. Here is a sneak peek we want to share with you. This particular pair is sapphire blue. The initial feedback from our Elven […]

The elves in the workshop were busy last weekend with the annual maintenance of our hydraulic clicker, which we use to cut out all the materials for our shoes. We recently discovered an oil leak under the clicker and had to lift the machine (all one tons of it!!) to install a drip pan underneath. […]

Elvira with the flowers and cake (made by Elf Tesla) at her goodbye party The elves are sad to say goodbye to Elf Elvira. She is leaving us to focus on her business at home. Happy Fridays will not be the same without her. Elvira always came into the workshop with a smile on her […]