[youtube=http://www.youtube.com/watch?v=fpUK-LxhlWw&w=640&h=385] Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill Bowerman's laboratory and with elite […]

A local homeschooling group of children stopped by the shop today to show us the moccasins they have been working on in sewing class over the past few weeks. The children started their journey a few months back with a tour of the Soft Star Shoes workshop.  Afterwards, they researched Native American footwear and identified two patterns of shoes which to […]

I recently had the opportunity to hike to the highest peak in Singapore... Bukit Timha Summit. To get out and experience nature in Singapore, my family spent a day hiking around the Bukit Timha Nature Preserve that makes up a large portion of this island nation. I was proud that all four of us donned […]

After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH. Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join our Original RunAmocs, Ramblers […]

Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter on top a loose scrap […]

Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! ...And if you want more color in your […]

It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally […]