Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter on top a loose scrap […]

Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! ...And if you want more color in your […]

It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally […]

I love our Soft Star Buttercup mocs almost as much as my Easter basket. I've had this basket since I was a baby and it always makes me smile when it comes out of the closet to signal Spring is Here! Check out these ultra-soft lambskin mocs in 7 pastel colors - surely you know […]

The new 2011 RunAmoc is almost here... just a few more tweaks! This is a sneak peek at the new version which will debut in May. We are trying to decide on the in-stock color scheme. Which do you prefer? Related posts:Can Shoes Cause Shin Splints? Minimalist Footwear Can HelpVote for Our New Hiking Boot […]

We were tickled this week to learn we are featured in Michael Sandler's top selling book: Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth. Michael and co-author Jessica Lee were kind enough to send the Elves our very own autographed copy - very cool. Michael also has a […]

The Elves are hard at work making our new line of 2011 stock shoes! Check out our website to see the full line of new styles. We have many fun colors, including the youth sized pewter Rambler and the sunset colored sandals featured here. RunAmoc Fans-- no changes yet - but our updated version of […]