Soft Star Says Goodbye to Elf Elvira
Elvira with the flowers and cake (made by Elf Tesla) at her goodbye party
The elves are sad to say goodbye to Elf Elvira. She is leaving us to focus on her business at home. Happy Fridays will not be the same without her.
Elvira always came into the workshop with a smile on her face for the year that she worked at Soft Star Shoes. She would always bring in baked goods and her banana bread was famous at the workshop. Elvira's kindness went above and beyond. For Elf Twins Tesla and Keita's birthday, Elvira baked two separate cakes for them. Elf Val will miss practicing his Spanish with her.
We are very sad to see her go, but we wish her all the luck and know there are big things in her future.
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.