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We were tickled to have NPR journalist Laura McClandlish stop by our shop to write a radio feature on Soft Star Shoes. The story was part of an Oregon KLCC radio series on "Jobs and Economy". You can click here to read the feature. There is also a nice video with pictures of our workshop and the Elves...
Due out next week is a new book by Dr. Craig Richards and Thomas Hollowell which covers the rationale and techniques for both barefoot running and running with minimal footwear. We were excited to learn that Soft Star RunAmocs are included in their reviews of minimal footwear and given 10 out of "10 Toes"! Dr. Craig Richards is an expert...
The Brazilian based running magazine, Contra Relogic, did a review of minimal running shoes including the RunAmoc LITE. Luckily Elf Val comes from Brazil so could translate the Portuguese for us! According to Val, the feedback was very positive and once the reviewer got over how the shoes look (he said they look like something Shrek the Ogre would wear...
The November issue of The Oprah Magazine is now out. The "Adam Says" feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included custom pairs for both Oprah and Gayle... hopefully they have given...
Soft Star Shoes were recommended in the March 2010 Parents Magazine as a good shoe that mimics barefoot walking. The Goody Bag feature reads: "The theory that going sans kicks is healthiest for feet was popularized when runners ditched their sneakers and found they ran faster and got fewer injuries. Now this way of thinking is taking off in the...
It's a small world! I dropped my daughter Corinna off at the Portland airport yesterday and was startled to see a life-size advertisement in the elevator that featured a little girl wearing our Soft Star sandals. Sorry the photo's not so good - suffice it to say the feeling of happy surprise was very good. Soft Star Shoes is a...
Author Bruce Wolk recently published his resource book directed to USA parents looking to purchase locally made products. Soft Star Shoes was featured as one of 400 companies in the book - which you can learn more about by clicking the photo to the left. The current economic issues have led people from all countries look at economic and political...
