We were honored yesterday to have a special visitor at the Soft Star workshop. Katy Bowman. M.S. has earned an international reputation for educating the general population on alignment and load science. She has written several books about restoring health through natural movement and the importance of healthy feet. She is also the director of the Restorative Exercise Institute, the...

We were excited this week to learn that UFC champion Carlos Condit wears our shoes! Carlos Condit in Soft Star Moc3 RunAmocs Condit is an American mixed martial artist competing in the welterweight division of the Ultimate Fighting Championship. He is the former interim UFC Welterweight Champion and a former WEC Welterweight Champion, and he uses MovNat primal workouts to...

Have you heard of The Legend of Mick Dodge? It's a documentary television series produced by National Geographic that follows the adventures of a man who abandoned civilization 25 years ago to live in the forests of the Olympic Peninsula. Mick Dodge lives off the land without any modern technology, and he prefers to walk and run barefoot to reconnect...

Updated 9/13/13: Voting for the awards has been extended! You can now vote through September 22, 2013. It's time for the second annual Martha Stewart American Made Awards, and Soft Star is in the running! The audience-choice awards were created to recognize domestic crafters, makers and small business owners. Nominees are spread across six categories: food, craft, design, style, garden...

Congratulations to the Duke and Duchess of Cambridge! We were very excited today to hear about the arrival of their new prince. In the spirit of international solidarity, we made a special pair of baby shoes for the royal family. Thanks to Elf Keoni's wicked sewing skills, we were able to send a very exclusive pair of moccasins depicting the...

Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton dubbed Donald "Moccasin Man" ... makes an elf smile. You...

We were tickled this week to learn we are featured in Michael Sandler's top selling book: Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth. Michael and co-author Jessica Lee were kind enough to send the Elves our very own autographed copy - very cool. Michael also has a website: runbare.com. Check out their...