Local Roots - Global Reach: NPR Radio Feature
We were tickled to have NPR journalist Laura McClandlish stop by our shop to write a radio feature on Soft Star Shoes. The story was part of an Oregon KLCC radio series on "Jobs and Economy". You can click here to read the feature. There is also a nice video with pictures of our workshop and the Elves...
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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