Contra Relógio Reviews the RunAmoc
The Brazilian based running magazine, Contra Relogic, did a review of minimal running shoes including the RunAmoc LITE. Luckily Elf Val comes from Brazil so could translate the Portuguese for us! According to Val, the feedback was very positive and once the reviewer got over how the shoes look (he said they look like something Shrek the Ogre would wear!) he found them very comfortable and functional.
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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