1. Moccasin Man makes appearance in National Geographic Article

    Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton dubbed Donald "Moccasin Man" ... makes an elf smile. You...
  2. Contra Relógio Reviews the RunAmoc

    The Brazilian based running magazine, Contra Relogic, did a review of minimal running shoes including the RunAmoc LITE. Luckily Elf Val comes from Brazil so could translate the Portuguese for us! According to Val, the feedback was very positive and once the reviewer got over how the shoes look (he said they look like something Shrek the Ogre would wear...
  3. Oprah Magazine features RunAmocs

    The November issue of The Oprah Magazine is now out. The "Adam Says" feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included custom pairs for both Oprah and Gayle... hopefully they have given...
  4. Soft Star in Parents Magazine

    Soft Star Shoes were recommended in the March 2010 Parents Magazine as a good shoe that mimics barefoot walking. The Goody Bag feature reads: "The theory that going sans kicks is healthiest for feet was popularized when runners ditched their sneakers and found they ran faster and got fewer injuries. Now this way of thinking is taking off in the...
  5. Soft Star in Kiwi Magazine

    It is always so much fun when you find your shoes featured in magazines! I came home to find a new issue of Kiwi magazine in our mailbox and when I plopped the pile of mail on the kitchen counter, the magazine flipped open to the page below with our little white sandals. My first thought was "Wow... those look...
  6. Soft Star in August Parenting Magazine

    Soft Star is featured in the August 2008 issue of Parenting Magazine! Our Laguna Sandal in Pink with Star laces graces the feet of "Little Picasso" in an article called "Waiting Games". It's always fun to have your creations pop up in public faces. Thanks to Ted & Debbie Photography for this! Soft Star Shoes is a family friendly company...
  7. Best Boots Ever Made

    I recently came across a fascinating article by Burkhard Bilger titled "Sole Survivor". Published by the New Yorker magazine, you can view the article in its entirety here. It is a witty, fascinating account of Professor Petr Hlavacek's quest to reconstruct the footwear used by Stone Age hunter "Otzi" - sprinkled with a humorous and insightful bits of footwear history...

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