Soft Star Featured in Barefoot Running Book
We were tickled this week to learn we are featured in Michael Sandler's top selling book: Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth. Michael and co-author Jessica Lee were kind enough to send the Elves our very own autographed copy - very cool.
Michael also has a website: runbare.com. Check out their site for some great articles—a recent favorite of mine addresses barefoot walking vs. running.
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.