C.Elf.O Tricia

Yes - really. Strange but true. "Hypermilers" are groups of people fiendishly devoted to improving their gas mileage - sometimes by 2X simply by changing their driving habits. NPR has a fun audio report you can listen to (click here) where passionate hypermileage devotees to all extremes of rolling through stop signs, avoiding hills, eschewing […]

Soft Stars make it into the Parent's magazine "Goody Bag" once again! The May issue shoes a red elastic classic shoe adorning a very cute "Easy Rider" model. We love red shoes in general - but this moon & star combo is one of our perennial favorites and we were glad to see it show […]

Today the "Rouge Republican Elf" had the last laugh. Earlier today we sent out an email to our customers about May specials (click here to view coupons and specials) and in it we always link to our blog articles, including the one below about Presidential shoes. In it, I made the mistake of taunting our […]

Oregon presidential primary elections have started! In Oregon we vote by mail - very cool. Barack Obama & Hillary Clinton are popping up all over the state - and the elves decided to make them each a pair of Soft Star sheepskin moccasins to have cozy feet on their campaign buses. Here is a size […]

Soft Star moccasins are proud to be featured in the preview issue of Mindful Mama magazine. Mama-to-be Deborah Rubin of Boulder, Colorado chose Soft star matching mom-and-baby moccasins as her pick from a variety of product comparisons. We were asked to submit unique gifts for baby showers, and what nicer way to pamper a new […]

 New York Magazine published a fabulous article this week by Adam Sternbergh. It is an entertaining and interesting read about the role of shoes in our culture and how it impacts our health -- both good and bad. Featured on NPR as well, it has raised some lively discussions. Click here to read the article. […]

Hurray!! He's finally here! Little Langston arrived in the middle of an April snow flurry - a precious baby boy. Both he and Larkin are doing well and nesting in at home. Langston weighed in as kind of a big boy - he must of heard us in utero musing about how it would be […]