Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.

  1. Winter Running / Walking Shoes - Updated

    A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments! We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready yet. To do this "right" and provide you the...
  2. Boots on the Beach

    Did you know that Ugg boots were made popular in the 80's by Australian surfers? They are great at warming your feet after hours in the ocean. I shouldn't have been surprised to learn that the friends and children of one of our favorite customers (professional photographers Ted and Debbie) use our Soft Star Phoenix sheepskin boots when surfing. Being...
  3. Customer Profile: Eco-Runner

    We have very cool customers at Soft Star Shoes - but some are simply off the scale. Meet Sam Huber - founder, editor and on-the-move promoter of "Eco Runner". Since 2007 Sam has been promoting the concept of combining recreational running with collecting litter along the way. Simple, right? But he goes way beyond his philosophy of personal responsibility by...
  4. Ultra Marathon in RunAmocs

    Our friend Donald surprised us over the weekend and ran the 50M Quicksilver race in his RunAmoc Lites! (Actually it was a bit more than 50 miles, but you'll have to read his blog for the full story at http://www.runningandrambling.com/2010/05/50-miles-in-moccasins-quicksilver-50m.html . The best part of the article (from our point of view) is that after a grueling day of running...
  5. Barefoot Tour with Barefoot Ted

    Barefoot Tour with Barefoot Ted

    Barefoot Ted whisked into the Soft Star workshop last Thursday for a tour and a walk along our beautiful Willamette River. "El Mono" was one of the most energizing visitors we've had in a long time. Barefoot Ted with Soft Star Co-Owner Larkin Holavarri We went out for dinner and he warned us he eats a lot. YES HE DOES, but...
  6. Workshop Tour with Barefoot Ted McDonald

    Barefoot Ted McDonald will be stopping by Soft Star next week for a tour of the workshop. We are busy making some extra wide RunAmocs for him to try on while here. We are thrilled he could squeeze us in between his busy speaking appointments and hope we can treat him to some Corvallis sights and a good meal while...
  7. SCRAP-ing our leather

    This past Saturday I dropped off our first leather donation to the SCRAP organization in Portland. They were excited to get the leather and sheepskin scraps and I was thrilled to give it to them. They said leather is always a popular material with the teachers and artists that make up much of the SCRAP clientele. SCRAP was started in...

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