C.Elf.O Tricia

Our friend Donald surprised us over the weekend and ran the 50M Quicksilver race in his RunAmoc Lites! (Actually it was a bit more than 50 miles, but you'll have to read his blog for the full story at http://www.runningandrambling.com/2010/05/50-miles-in-moccasins-quicksilver-50m.html . The best part of the article (from our point of view) is that after […]

Barefoot Ted whisked into the Soft Star workshop last Thursday for a tour and a walk along our beautiful Willamette River. "El Mono" was one of the most energizing visitors we've had in a long time. Barefoot Ted with Soft Star Co-Owner Larkin Holavarri We went out for dinner and he warned us he eats […]

Barefoot Ted McDonald will be stopping by Soft Star next week for a tour of the workshop. We are busy making some extra wide RunAmocs for him to try on while here. We are thrilled he could squeeze us in between his busy speaking appointments and hope we can treat him to some Corvallis sights […]

This past Saturday I dropped off our first leather donation to the SCRAP organization in Portland. They were excited to get the leather and sheepskin scraps and I was thrilled to give it to them. They said leather is always a popular material with the teachers and artists that make up much of the SCRAP […]

Soft Star has always had an option for customers to choose"minimal packaging" as part of their checkout process on the Internet. This meant that instead of having your shoes packed in a branded Soft Star gift box AND a mailing box, your shoes would simply be put directly in the mailing box (like this picture). […]

We have had a lot of great suggestions for names for our new minimal running shoe - thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by "ainulindale") B. RunAmoc (submitted by "nathan") C. Mocathon (submitted by "ainulindale") It was hard to narrow the field […]

The Elves have been busy working on our latest product... a minimal running shoe. This has been an exciting project that has brought us in touch with an amazing group of people - barefoot enthusiasts! We have prototypes of "the shoe" on the feet of a few runners. They are putting some serious miles on […]