C.Elf.O Tricia

Soft Star fans have been requesting a more "boyish" option for their moccasins and shoes. Here are a few options we are considering - what is your vote? Plane - Rocket Ship - Car - Truck A big thanks to Caroline M. for the lovely car 🙂 Update: Thanks for the great comments! I certainly […]

Halloween is fast approaching and I've been hard a work on our Toy Story themed costumes. The Buzz space boots have been done for a while and now the Woody cowboy boots are done too. I just hope the rest of the costumes can keep up with the amazing boots! And while the Buzz boots […]

Like the proverbial chicken and the egg, is it the barefoot running that makes people happy, or are naturally happy people the type to experiment with barefoot running? Thanks to our friend Dalit for the heads up on this recent article in the New York Times: "Is Running Barefoot Better for You?". In a nutshell, […]

It has been 4 weeks since my last post where I shared my intent to try out barefoot walking. I decided to give it a try after talking with our many customers who are quite devoted to barefoot running - and who love Soft Star Shoes for when they "have" to wear shoes. My goal […]

As an owner of a shoe company, I often have people taking extra long looks at my kid's shoes. I try to always have nice Soft Stars on their feet. This was a problem when Kahlil was little as he always kicked his shoes off and ran around barefoot no matter the conditions... 100 degrees […]

There's an old saying, "the children of the shoemaker go barefoot", meaning that the shoemaker is so busy making shoes for other people that his/her kids are neglected. This being back-to-school season, we elves have indeed been busy making classroom slippers as fast as our hands can sew. Six year old elf Tivi started school […]

Soft Star has a growing contingent of barefoot runners knocking on our workshop door looking for footwear. Who are barefoot runners, you ask? Athletes who run either completely barefoot, or with some type of minimal shoe. Check out Donald's blog entry titled "The Barefoot Revolution" for a great overview (see his 8/27 post). Donald is […]