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Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.
The other day I was going through the archives of fan photos and reflecting on how much Soft Star has grown in the past year alone. We couldn't have done it without our loyal customers from all over the world. Here are a few fan photos that we wanted to share with you.
Donald Buraglio is a busy guy. In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running. Happily for us, Donald was sporting the latest pair of Moc3 prototypes. Thorton dubbed Donald "Moccasin Man" ... makes an elf smile. You...
I recently had the opportunity to hike to the highest peak in Singapore... Bukit Timha Summit. To get out and experience nature in Singapore, my family spent a day hiking around the Bukit Timha Nature Preserve that makes up a large portion of this island nation. I was proud that all four of us donned Soft Stars... kids in Ramblers...
Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter on top a loose scrap of vinyl floor with no...
Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input! For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th! RunAmoc DASH LITE with black perforated front, smooth leather back and...
It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally "ran away" from us, as...
I love our Soft Star Buttercup mocs almost as much as my Easter basket. I've had this basket since I was a baby and it always makes me smile when it comes out of the closet to signal Spring is Here! Check out these ultra-soft lambskin mocs in 7 pastel colors - surely you know some little bunny needing new...