C.Elf.O Tricia

Here at Soft Star we are always looking for ways to improve the customer experience.  We began to notice confusion with the the "brown" suede leather. So we decided to change the name from "brown" to "honey". The actual color has not changed, but we thought "honey" better describes the color of the leather.

With back to school just around the corner, the elves have been busy this week fulfilling orders. This past Monday was the busiest Monday we've had in a year! The elves are still recovering from this hectic time. Above is a photo of all the shoes that were sent out yesterday from our workshop. Can […]

The Elves have been working hard this summer creating an adult Mary Jane style. Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear. Here is a sneak peek we want to share with you. This particular pair is sapphire blue. The initial feedback from our Elven […]

The elves in the workshop were busy last weekend with the annual maintenance of our hydraulic clicker, which we use to cut out all the materials for our shoes. We recently discovered an oil leak under the clicker and had to lift the machine (all one tons of it!!) to install a drip pan underneath. […]

Elvira with the flowers and cake (made by Elf Tesla) at her goodbye party The elves are sad to say goodbye to Elf Elvira. She is leaving us to focus on her business at home. Happy Fridays will not be the same without her. Elvira always came into the workshop with a smile on her […]

The other day I was going through the archives of fan photos and reflecting on how much Soft Star has grown in the past year alone. We couldn't have done it without our loyal customers from all over the world. Here are a few fan photos that we wanted to share with you.

Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton dubbed Donald "Moccasin Man" ... […]