Today the "Rouge Republican Elf" had the last laugh. Earlier today we sent out an email to our customers about May specials (click here to view coupons and specials) and in it we always link to our blog articles, including the one below about Presidential shoes. In it, I made the mistake of taunting our Republican co-elf. (Larkin usually edits...

Oregon presidential primary elections have started! In Oregon we vote by mail - very cool. Barack Obama & Hillary Clinton are popping up all over the state - and the elves decided to make them each a pair of Soft Star sheepskin moccasins to have cozy feet on their campaign buses. Here is a size 13 for Senator Obama, and...

Soft Star moccasins are proud to be featured in the preview issue of Mindful Mama magazine. Mama-to-be Deborah Rubin of Boulder, Colorado chose Soft star matching mom-and-baby moccasins as her pick from a variety of product comparisons. We were asked to submit unique gifts for baby showers, and what nicer way to pamper a new mom-to-be than with a teeny...

 New York Magazine published a fabulous article this week by Adam Sternbergh. It is an entertaining and interesting read about the role of shoes in our culture and how it impacts our health -- both good and bad. Featured on NPR as well, it has raised some lively discussions. Click here to read the article. By the way - it...

Hurray!! He's finally here! Little Langston arrived in the middle of an April snow flurry - a precious baby boy. Both he and Larkin are doing well and nesting in at home. Langston weighed in as kind of a big boy - he must of heard us in utero musing about how it would be nice to have a double...

Any minute now.... !! Larkin and her Mom, Ettie stopped by the shop today ... and maybe Tester #6 will be introducing himself later today?? Larkinis anxious for labor to start -and with her slow gait today and far-off look in her eyes, the Elves are betting that tonight might be the night. Larkin and Jay have not revealed the...

As a former high-tech engineer, this shoe elf sometimes longingly remembers the days of fancy testing equipment. First on my wish list would be a heavy duty shoe "walker" that could put 100,000,000 steps on our new models overnight to give us quick feedback on durability of materials (kind oflike the bionic kid). Of course, then I wouldn't get the...