Today we started our trial of new LED lighting trial… and we are so far, pleasantly surprised! We swapped out the fluorescent tubes above our finishing table with 2 high power LED tubes, one “warm” and one “cool”… and the resulting work light was a bright natural color and incredibly bright work table. LED lighting […]

Sometimes customers confuse us “shoe elves” with “Santa’s elves” from the North Pole. Actually we have never been to the North Pole… but our shoes have. Today we shipped an order to our friend Julie from Fairbanks, Alaska. Her mailing address is at the North Pole… pretty distinctive Post Office! Even more bemusing is that […]

Little elves Tivi & Cruz were delighted this past weekend to have Grandma visit from Wisconsin! Here they are on the way to American Dream for pizza. While visiting the workshop – Grandma / Mom / Judy tested out all our new adult boot styles and sandals we have in development for this summer and […]

Author Bruce Wolk recently published his resource book directed to USA parents looking to purchase locally made products. Soft Star Shoes was featured as one of 400 companies in the book – which you can learn more about by clicking the photo to the left. The current economic issues have led people from all countries […]

February was Elf DeAnn’s last month at Soft Star. She decided it was time to get started on the next big adventures life has in store for her. DeAnn worked for Soft Star, on and off, over the last nine years. She cut the leather for almost every pair of shoes Soft Star shipped in […]

Little Noah and friend stopped by last week on St. Patrick’s Day all decked in green to pick up their custom sandals for a warm weather vacation. Green must have been on his Mom’s mind the previous week when she designed them… I couldn’t resist a photo! Tim is looking on. Soft Star Shoes is […]

I recently got in touch with an old high school friend. When she told her 9 year old daughter about Soft Star, her daughter remembered the Native American proverb: Don’t judge a man until you’ve walked two moons in his moccasins. Of course she thought of it because we make moccasins, but it’s also a […]