In the Workshop

Elf Tim, Jessica, Michael and their dog Sawa Earlier this week a couple of elves traveled down to Eugene, Oregon, for a barefoot running workshop hosted by co-author of Barefoot Running Michael Sandler. One thing the elves took away from the workshop was the importance of keeping your toes active, which helps to strengthen your foot […]

The summer season is finally here! So far this summer our workshop has been busy with the release of the RunAmoc Dash and the Moc3. The warmer months usually mean packing up the family and taking a vacation, even our hardworking elves have to sneak off for some vacation time. Elf Larkin has already mentioned how […]

A local homeschooling group of children stopped by the shop today to show us the moccasins they have been working on in sewing class over the past few weeks. The children started their journey a few months back with a tour of the Soft Star Shoes workshop.  Afterwards, they researched Native American footwear and identified two patterns of shoes which to […]

Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter on top a loose scrap […]

It’s hard to believe that we started selling RunAmocs one year ago today, what a fun year it’s been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally […]

I love our Soft Star Buttercup mocs almost as much as my Easter basket. I’ve had this basket since I was a baby and it always makes me smile when it comes out of the closet to signal Spring is Here! Check out these ultra-soft lambskin mocs in 7 pastel colors – surely you know […]

Ever wonder who is behind your Soft Star Shoes? Meet the youngest “elf” – Baby Olympia! Olympia spends some time each day with Mommy at the workshop – and she loves all the action. Other than having to talk to her about drooling on shoes, she has been a model elf!