In the Workshop

Although our trusty Soft Star website has served us well for many years, the time has come for an upgrade.  In February we will launch the new and improved www.softstarshoes.com.  Our revised site will not only be faster and easier to navigate, but will also offer a fresh new look and many useful features. You’ll […]

Our 2011 holiday season has been our busiest ever! On Monday this week, we broke our record for the highest number of packages shipped in a single day. Elf Cindy had to call our local post office to tell them they would need a bigger-than-usual vehicle for our pickup. Our local postal carrier happily obliged, […]

“Environmental sustainability is in the fibers of Soft Star Shoes culture, whether it is the materials we buy, the processes we use or the resources we consume.” That environmental statement has always been the standard at the Soft Star workshop. We’re lucky to have so many eco-conscious elves making their own efforts to help us […]

The holiday season has officially arrived at Soft Star. Frost is appearing on our workshop door, fruitcake is appearing in our breakroom and our elves are working extra hard to keep up with the growing list of orders. We’re seeing shoes in every color imaginable coming across the shipping desk, not to mention quite a few Playful […]

We are proud to introduce our new Merry Jane style in Youth sizes 1-5. This comfortable shoe works great for school, play or dress-up. Lightweight and super flexible, it features a Velcro closure for getting on your way quickly.  Our stock colors for youth include fuchsia, platinum or classic black. Of course, you can always […]

Gwen has been with Soft Star Shoes just a short 18 months – and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started […]

Entrance to our workshop in Corvallis, Oregon. Another September has come and gone, which means Soft Star is one year older. This year is Soft Star Shoes’ 26th anniversary.  Soft Star was started in Texas by Tim Oliver and his wife Jeanie as young parents who wanted a soft, quality shoe for their baby girl. […]