In the Workshop

The happenings in the Soft Star workshop.

  1. New Elf on the Way... Guess the Name for a $50 Gift Card!

    New Elf on the Way... Guess the Name for a $50 Gift Card!

    Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is… Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother […]

  2. Soft Star Now Accepts Paypal

    Soft Star Now Accepts Paypal

    As many of our customers know, we’ve made a lot of changes to our website this year. The launch of our completely overhauled site back in January was a big leap for the elves, and it allowed us to interact with our customers in many new ways. But the changes didn’t stop there. Our web […]

  3. Elf Roots: The Early Days of Soft Star Shoes

    Elf Roots: The Early Days of Soft Star Shoes

    The Soft Star elves are proud to tell people we’ve been making shoes since 1984, but anyone who saw our shop back in the early days might be surprised to see how much things have changed. The biggest difference: Soft Star once operated out of a school bus! Daughter Corina in front of the old […]

  4. The Other Extreme

    The Other Extreme

    A few weeks ago, we posted a photo showing one of the largest shoes ever made in the Soft Star workshop. This week, we found ourselves at the other extreme—making shoes for extremely small (and new) footsies. The baby shoes on our website normally start at size 3, which we’ve found to be a good value for newborns. A […]

  5. Elves Seeing Stars

    Elves Seeing Stars

    Our leather cutting elves had some excitement last week when a new shipment arrived at the shop. Soft Star founder Tim was able to source some very decorative hides, and we are now happy to announce the addition of star leather to our selection. Star leather consists of regular suede leather covered with small shiny […]

  6. One Step Closer to Barefoot

    One Step Closer to Barefoot

    The elves have been tinkering with the shoes again. It could be the fresh spring air, the post-sale high or the sugar rush from Elf Hava’s cookies, but for whatever reason, our staff is feeling creative. The latest innovation is our RunAmoc Dash with a tough leather sole. We’ve experimented with tough leather soles on our […]

  7. Elves Reveal Their Secrets

    Elves Reveal Their Secrets

    We had some special guests visit our workshop last week. A class from the local Benton Center Parent Preschool Co-op dropped by for a field trip to learn how shoes are made. Elves Larkin and Tesla guided the curious youngsters through our whole production line and gave them a firsthand look at leather cutting, sewing, […]

Loading...