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Updated 10/26/14: Our contest has ended! Thanks to everyone who particpated. The winning entry with the most votes was Ojia’s drawing of his Peter Pan costume! Here’s the winning drawing, along with the shoes Ojia and his mom designed for the costume: Original Post: Yes indeed, it’s that time of year again. Pumpkin lattes are […]

Are you a True Blood fan? Are you looking to get your last vampire fix this weekend? If so, then we have just the shoes for you. Elf Keoni and Elf Karen teamed up to make a special pair of fan shoes to celebrate the show’s big series finale this Sunday. Appropriate for the gory […]

It’s that time again! Our showroom is full every day with parents and kids looking for new and colorful classroom shoes. School will be starting soon, so it’s time for our latest back-to-school GIVEAWAY! This year Soft Star Shoes is teaming up with Nova Natural Toys and Crafts to bring you an extra fun treat. […]

George Takei (far right) with several of his fellow Star Trek cast members on the Hollywood Walk of Fame. Most of our shoemaking elves are big fans of George Takei. For those who aren’t even Trekkies, the actor’s viral Facebook posts, outspoken support for equal rights and playful sense of humor have won us over. […]

“So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes.” —Christopher McDougall, Author of Born to Run Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives a unique inside perspective […]

Updated 7/23/24: THE NEW ELF HAS ARRIVED!!! Tesla gave birth to a beautiful baby girl weighing 7lb 9oz. Mother and daughter are both doing great. Thanks to everyone for all the great name suggestions. The final name is… SAGE! Original Post: Many of you know Elf Tesla as the friendly voice that usually answers the […]