If you've been following our blog over the years, then you'll know that we have a long and memorable friendship with Michael Sandler, renowned barefoot runner and bestselling author of the books Barefoot Running and Barefoot Walking, as well as the DVD release Barefoot Running, the Movie. Working alongside his wife, Jessica Lee, Michael has made it his goal to...

It's college football season! Our cozy town of Corvallis, Oregon is just a small dot on most maps, but when our local Oregon State Beavers play a home football game we start to look like like a major metropolitan city. The streets become flooded with our team's orange and black colors as every fan within a 100-mile radius heads into...

Updated 10/26/14: Our contest has ended! Thanks to everyone who particpated. The winning entry with the most votes was Ojia's drawing of his Peter Pan costume! Here's the winning drawing, along with the shoes Ojia and his mom designed for the costume: Original Post: Yes indeed, it's that time of year again. Pumpkin lattes are filling the streets and you...

Are you a True Blood fan? Are you looking to get your last vampire fix this weekend? If so, then we have just the shoes for you. Elf Keoni and Elf Karen teamed up to make a special pair of fan shoes to celebrate the show's big series finale this Sunday. Appropriate for the gory vampire-themed drama, they decorated a...

It's that time again! Our showroom is full every day with parents and kids looking for new and colorful classroom shoes. School will be starting soon, so it's time for our latest back-to-school GIVEAWAY! This year Soft Star Shoes is teaming up with Nova Natural Toys and Crafts to bring you an extra fun treat. Our family-owned businesses are offering...

George Takei (far right) with several of his fellow Star Trek cast members on the Hollywood Walk of Fame. Most of our shoemaking elves are big fans of George Takei. For those who aren't even Trekkies, the actor's viral Facebook posts, outspoken support for equal rights and playful sense of humor have won us over. It's even more astonishing to...

"So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." —Christopher McDougall, Author of Born to Run Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives a unique inside perspective on his legendary life and...