Many shoes on the market claim to be minimal, but not all are barefoot-friendly. Here are a five criteria to help choose barefoot shoes.

Thanks to everyone who voted for our new Youth RunAmoc Dash colors The two winning color combinations, by landslide victory, were Dark Purple with Shiny Violet and Chocolate with Nutmeg. We are happy to announce that both colors are now available for sale on our website! Of course, you can also choose to design your own. Features of the new...

Many of our customers have told us they would love to see our RunAmocs available for children. We heard you! After a good bit of R&D, we have now re-styled the RunAmoc Dash with a Velcro closure for smaller feet and are very excited to offer the shoe in Youth sizes 1–8. We're happy to offer a sneak peek of...

Thanks to everyone who submitted entries for our caption contest! The Soft Star elves narrowed it down to three finalists. Vote below for your favorite and we'll announce the winner on Monday, October 8. The person who submitted the caption with the most votes will receive a free DVD copy of Barefoot Running, the Movie. Updated 10/8/12: Voting is now...

  Do you have a great caption idea for this picture? If so, we want to hear it! Submit your captions in the comments section below. We'll narrow it down to the few we like best and then let our viewers vote on their favorites. Whoever receives the most votes will win bragging rights and a free DVD copy of...

 By now, most avid barefoot runners know the story of Michael Sandler—the man who ran a 10k barefoot only three months after being told by doctors that he would be lucky to even walk again. Michael and his wife, Jessica Lee, co-authored the book Barefoot Running in 2010 and offer workshops across the country to help people discover the benefits...

The elves have been tinkering with the shoes again. It could be the fresh spring air, the post-sale high or the sugar rush from Elf Hava’s cookies, but for whatever reason, our staff is feeling creative. The latest innovation is our RunAmoc Dash with a tough leather sole. We’ve experimented with tough leather soles on our shoes for many years, but...