As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and […]

Everyone in our shop had a lot of fun following the Olympics, especially when we heard about athletes competing barefoot or wearing minimalist shoes. It was a little sad to see the games end, but we’re giving one last hurrah to Olympic fever. Elf Tricia recently heard an interview with Missy Franklin that caught her […]

Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is… Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother […]

As many of our customers know, we’ve made a lot of changes to our website this year. The launch of our completely overhauled site back in January was a big leap for the elves, and it allowed us to interact with our customers in many new ways. But the changes didn’t stop there. Our web […]

The Soft Star elves are proud to tell people we’ve been making shoes since 1984, but anyone who saw our shop back in the early days might be surprised to see how much things have changed. The biggest difference: Soft Star once operated out of a school bus! Daughter Corina in front of the old […]

A few weeks ago, we posted a photo showing one of the largest shoes ever made in the Soft Star workshop. This week, we found ourselves at the other extreme—making shoes for extremely small (and new) footsies. The baby shoes on our website normally start at size 3, which we’ve found to be a good value for newborns. A […]

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom […]