A shout out to Elf Karen for her suggestion to “turn on the pink” and support Breast Cancer Awareness month. Soft Star Shoes will donate 10% of sales of all our “pink” gear in October to the Susan G. Komen Foundation for cancer research. If someone you know or love has been impacted by breast […]

Thanks to everyone who submitted entries for our caption contest! The Soft Star elves narrowed it down to three finalists. Vote below for your favorite and we’ll announce the winner on Monday, October 8. The person who submitted the caption with the most votes will receive a free DVD copy of Barefoot Running, the Movie. […]

  Do you have a great caption idea for this picture? If so, we want to hear it! Submit your captions in the comments section below. We’ll narrow it down to the few we like best and then let our viewers vote on their favorites. Whoever receives the most votes will win bragging rights and […]

 By now, most avid barefoot runners know the story of Michael Sandler—the man who ran a 10k barefoot only three months after being told by doctors that he would be lucky to even walk again. Michael and his wife, Jessica Lee, co-authored the book Barefoot Running in 2010 and offer workshops across the country to […]

For all of our shiny leather fans out there, we’re very proud to announce the arrival of shiny pastel violet! This gorgeous new color is now available on all of our Design-Your-Own smooth leather shoes. We can’t wait to see the creative shoes you’ll make with our new color! Remember to send us photos of […]

As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and […]

Everyone in our shop had a lot of fun following the Olympics, especially when we heard about athletes competing barefoot or wearing minimalist shoes. It was a little sad to see the games end, but we’re giving one last hurrah to Olympic fever. Elf Tricia recently heard an interview with Missy Franklin that caught her […]