With back to school just around the corner, the elves have been busy this week fulfilling orders. This past Monday was the busiest Monday we've had in a year! The elves are still recovering from this hectic time. Above is a photo of all the shoes that were sent out yesterday from our workshop. Can you spot your package?

The Elves have been working hard this summer creating an adult Mary Jane style. Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear. Here is a sneak peek we want to share with you. This particular pair is sapphire blue. The initial feedback from our Elven testers is that they are...

The elves in the workshop were busy last weekend with the annual maintenance of our hydraulic clicker, which we use to cut out all the materials for our shoes. We recently discovered an oil leak under the clicker and had to lift the machine (all one tons of it!!) to install a drip pan underneath. Having the clicker dangling two...

Elvira with the flowers and cake (made by Elf Tesla) at her goodbye party The elves are sad to say goodbye to Elf Elvira. She is leaving us to focus on her business at home. Happy Fridays will not be the same without her. Elvira always came into the workshop with a smile on her face for the year that...

Throughout the years we've had some truly memorable customers. Nancy is definitely one of them. Nancy started buying our shoes in 2008 and now owns 30 pairs (so far)! When Nancy came across Soft Star online, she loved that she could design her own shoes. "I've always been into art and color and love when I can coordinate an outfit right...

The other day I was going through the archives of fan photos and reflecting on how much Soft Star has grown in the past year alone. We couldn't have done it without our loyal customers from all over the world. Here are a few fan photos that we wanted to share with you.

Elf Tim, Jessica, Michael and their dog Sawa Earlier this week a couple of elves traveled down to Eugene, Oregon, for a barefoot running workshop hosted by co-author of Barefoot Running Michael Sandler. One thing the elves took away from the workshop was the importance of keeping your toes active, which helps to strengthen your foot arch. Michael demonstrated foot exercises...