Soft Star Says Goodbye to Elf Elvira
Elvira with the flowers and cake (made by Elf Tesla) at her goodbye party
The elves are sad to say goodbye to Elf Elvira. She is leaving us to focus on her business at home. Happy Fridays will not be the same without her.
Elvira always came into the workshop with a smile on her face for the year that she worked at Soft Star Shoes. She would always bring in baked goods and her banana bread was famous at the workshop. Elvira's kindness went above and beyond. For Elf Twins Tesla and Keita's birthday, Elvira baked two separate cakes for them. Elf Val will miss practicing his Spanish with her.
We are very sad to see her go, but we wish her all the luck and know there are big things in her future.
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.