Elf Martin

We just finished our much-anticipated movement retreat with Katy Bowman, and it was a blast! The biomechanist, author and founder of Nutritious Movement came to our workshop on Saturday with 30 participants from across the country. The class consisted of people from all walks of life, including physical therapists, librarians, entrepreneurs and full-time parents (also […]

The winter international competition is here, and we just can’t contain our excitement! (Due to trademark restrictions, we can’t use the “O” word.) We know it’s not just competing athletes who strive to do their best, so we’re celebrating the 16-day event with a giveaway for you! Whether you’re working, parenting, studying or chasing your own fitness […]

It’s no secret anymore: sitting is bad for you. Sorry, it just is. Prolonged sitting has been linked to many health issues, including muscle degeneration, neck and back pain, high cholesterol, increased fat and obesity, slower brain function, poor circulation, varicose veins, increased risk of disease (including heart disease, diabetes and cancer) and premature death. […]

“You are how you move.” ~ Katy Bowman If you’re a regular follower of our blog, then you already know we’re big fans of Katy Bowman. The renowned author and biomechanist has helped many people restore movement to their daily routines to live healthier and more fulfilling lives. Katy has become a good friend to […]

We hope you’re as excited as we are about the release of our brand new Primal RunAmocs! Our skilled shoe designers have been hard at work on this style to give you the most natural toe-spreading foot shape possible. Shop Primal RunAmocs For several months now, we’ve been testing prototypes of this new shoe by […]

Local visitors to our shop over the next few weeks will get a special treat… QUILTS! Every two years, the Mary’s River Quilt Guild descends upon our local Benton County with diverse exhibits to honor the art and craft of quilt-making. Several cultural agencies, churches, storefronts and art galleries are donating their wall space to present […]

While we’re not quite ready for summer to be over, school season is definitely here. The local showroom at our workshop is filling up with parents searching for that elusive perfect fit of classroom shoes (enough growing room to last until spring, but not too big to trip while running). The beginning of the school […]