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Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.
Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert barger, it's her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering to get the soles attached neatly...
As some of our readers may recall, we made a special pair of shoes for Missy Franklin after the Olympics ended last summer. The swimmer and four-time gold medalist said in an interview that she had trouble finding shoes to fit her size 13 feet. Upon hearing this, our seamstresses went to work right away to make a special pair...
The arches of the Roman Aqueducts are so strong they're still standing after nearly 2,000 years. In Part 1 of our blog post about arches, we discussed the idea that arch supports in shoes may actually weaken the natural arches in your feet. In this follow-up post, we'll provide you with tips to develop strong arches. To recap the last...
We're very excited to announce that Soft Star will have an exhibition booth at the Portland Shamrock Run Fitness Fair this weekend! For anyone in the Portland, Oregon area, this is a great opportunity to try on our shoes and ask questions about how we make them. We'll have a full selection of moccasins and casual shoes for kids and...
It's play time again! Twice a year, the Soft Star elves set aside an afternoon for a playday. This is an day in which we stop working and are encouraged to engage in a creative project of our choice. We're allowed to use the equipment and materials at Soft Star and our activities don't need to have anything to do...
Be sure to check out the second part of this series: The Mighty Arch, Part 2: Strengthen Your Arches to Treat and Prevent Foot Pain I consider myself to be very lucky. I began working at Softstar right around the time I developed a sharp and persistent pain the arch of my foot, later identified as plantar fasciitis. After learning...
Tom Norwood at the Orcas Island Ultra 50kThe Caballo run gained fame after the publication of Christopher McDougall's bestselling book Born to Run, in which McDougall chronicles his experiences in the canyons with Micah True (a.k.a. Caballo Blanco) and the Tarahumara Indians. Originally named the Copper Canyon Run, the race was renamed this year in memory of True, who passed...
